If a company releases a delicious thirst quenching carbonated soft drink it stands to reason that Coca-Cola and Pepsi might try to dissuade consumers from even tasting the new product.
Business is business after all, and if you want to stay in business you need to convince people to buy your product and not a similar product offered by a competitor.
So it seems only logical that the American Petroleum Institute, a group dedicated to protecting the interests of petroleum producers, would have a problem with ethanol. Ethanol is a fuel additive produced in the United States which can be mixed with petroleum. In fact, it can also be used as a direct fuel for many vehicles, without the need for mixing with gasoline at all.
If not for the sale of gasoline the API would be out of business, so of course they are adamantly opposed to the use of the product. However, their efforts to convince drivers not use ethanol products, or even gasoline with ethanol in it, they are also saying that ethanol will destroy vehicle engines, which is simply not true.
The fact is that ethanol is perfectly safe for use in almost all engines, even those which are not specifically designed for “flex-fuel.” The API is playing on the fears and prejudices of some drivers who simply do not like change. If these drivers had their way “leaded” fuel would still be in use today because “unleaded” fuel was going to destroy their engines. (The theory being that the lead helped keep engine parts lubricated.)
In the meantime, ethanol producers have launched their own campaign to promote the use of their domestically produced fuel product in all vehicles. They have worked tirelessly in support of the agricultural producers who bring the ethanol to market and have helped demonstrate the effectiveness of ethanol as both a fuel and a way to support the national economy.