When it comes to the top selling luxury automobiles don’t think Mercedes-Benz, Audi or BMW. In fact, don’t think gasoline powered or even hybrid powered automobiles at all. Think electric. Fully electric. Think Tesla.
That’s correct. The Tesla Model S outsold all three of those brands during the first quarter of 2013. This represents similarly priced models, of course. Seeing as how Tesla Motors essentially only has two automobiles for consumers to choose from while the others have dozens, there is something to be said for the fact the other brands have more than two automobiles to produce and market.
However, the fact that Tesla sold more than 4,000 automobiles, their $90,000 Model S no less, during the first quarter alone, bodes well for them and for the electric vehicle industry.
On and let’s not forget the recent review by Consumer Reports which gave the Tesla Model S a score of 99 out of 100.
Despite the naysayers who said a $90,000 luxury electric automobile would never sell, Tesla Motor Company is making it happen. It helps that they are marketing the car direct and investing heavily not only in their automobiles but also in the infrastructure needed to keep their cars charged (or at least easier to charge). Tesla has come a long way in the past year alone, and their company forecast looks better than ever. Not only that, but based on these first quarter sales the year ahead is likely going to be the best one so far for Tesla.